Colorado's comprehensive law requires honoring universal opt-out signals for targeted advertising and data sales.
The Colorado Privacy Act (CPA) took effect July 1, 2023. It grants consumers rights to access, correct, delete, and opt out of the sale of personal data and of targeted advertising and profiling. Since mid-2024, covered businesses must honor a universal opt-out mechanism.
As with other comprehensive state laws, the practical website impact is that advertising pixels and tags sharing data for targeted advertising must respect opt-out choices, and privacy disclosures must be accurate.
Whatever the statute, the underlying test is practical: do third-party trackers collect or transmit visitor data before the visitor consents? RegSentry runs a real browser against your site and shows you exactly that — which scripts fire, when, and whether a consent banner actually held them back.
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