Two very different families of law shape what your website can do with trackers. Knowing which one applies to you is the first step.
These older "all-party consent" communications laws are the engine of the session-replay and pixel lawsuit wave. Many carry statutory damages and a private right of action, which is why they generate so many demand letters.
The newer wave of state laws grants consumers opt-out and access rights and requires honoring universal opt-out signals. Most are enforced by state Attorneys General rather than through private lawsuits.
Across every one of these laws, the practical question is the same: are third-party trackers collecting visitor data before consent? Answer that and you've addressed the core of most of them at once.
See if trackers fire on your site before visitors consent — free, 30 seconds.
Real browser scan, no signup to run it. You see a summary of the findings; the full report with every tracker unlocks with your email.