Texas' comprehensive privacy law took effect in 2024 and requires honoring opt-outs of targeted advertising and data sales.
The Texas Data Privacy and Security Act (TDPSA) took effect July 1, 2024. It gives Texas consumers rights to access, delete, and opt out of the sale of personal data and of targeted advertising and certain profiling, and it requires businesses to recognize a universal opt-out mechanism.
For websites, that means ad pixels and tags that share data for targeted advertising need to respect consumer opt-out choices. Texas separately maintains a biometric-data law (CUBI), and the Attorney General has been active on privacy enforcement.
Whatever the statute, the underlying test is practical: do third-party trackers collect or transmit visitor data before the visitor consents? RegSentry runs a real browser against your site and shows you exactly that — which scripts fire, when, and whether a consent banner actually held them back.
See what fires on your site before consent — free, 30 seconds, no signup.
Real browser scan, no signup to run it. You see a summary of the findings; the full report with every tracker unlocks with your email.